The Facebook streaming platform makes it much easier to cover live events in real time. Here’s a few tips for a smooth broadcast.
Ensure all participants are made aware that they are being filmed, and ideally have signed a release form.
Although a full script probably isn’t required, it is strongly advised that the participants have an outline plan of what is being filmed / discussed. If the live event includes taking questions it is sensible to have answers to some of these prepared in advance to avoid any awkward silences.
Use a tripod
If you are using a mobile device to broadcast the live video invest in a tripod to help keep the footage stable and eliminate camera shake. A gorilla pod or similar is recommended.
Ensure the audio is clear
Again if a phone is being used it’s sensible to test your microphone before the event to check it is picking up dialogue clearly.
Don’t be over ambitious
If this is your first live event keep the setup simple as there is less to go wrong technically.
Engage your audience
Develop a dialogue and respond to comments that come in during the broadcast. This will help establish a rapport and build an audience.
Follow the ten minute rule
Make each Live event last for at least ten minutes, as this will help give your audience time to access the broadcast.
On the clock
Given the international Facebook audience ensure you are broadcasting at the correct time. For example if the majority of your audience is based in the USA or India then do the live show at a time that works for them. Facebook Insights can help you understand your audience demographics.
Less is more
Although Facebook Live does support up to four hours of continuous broadcasting there needs to be sensible limits. Between 15 – 20 minutes is a good broadcast length to aim for.
As the Live audience will often dip in and out of the broadcast it’s a good idea to occasionally repeat key points or reiterate information. This might include calls to action or asking your audience to register on your website for updates.
Fully charged up
Ensure your devices are charged up and working, as a flat battery mid-broadcast is very unprofessional.
Always have a plan B
Although Facebook Live is a robust platform there is always the possibility that things may go wrong. Have some content you can post quickly in the event of the broadcast going offline.
Be copyright aware
Be very careful not to include any unlicensed video, audio or photos in the live broadcast. Just because it’s a live broadcast doesn’t mean that the usual legal rules don’t apply.
Ensure your filming location is quiet, and will not be disturbed by unexpected visitors, building work or other factors.
Silence is golden
Turn off any power saving features on your mobile device as this may disrupt the broadcast. It’s often a good idea to put your device in airplane mode, then connect to the wireless network.
Ensure you have a strong wireless signal and will not be disconnected mid-broadcast.
Promote your live shows
Build anticipation and let people know you’re online. Use Facebook and other social media channels to publicise your show, and also remind your fans about archived events.
The above tips should help with simple Facebook Live events using mobile devices.
For a more sophisticated multi-camera broadcast, or to see how dotkumo can help your business please get in touch.