The University of Leeds was awarded University of the Year 2017 by the Sunday Times in September 2016. Working under strict embargo and within a seven day window the following campaign elements were delivered to budget and schedule:

  • Facebook, Twitter and Instagram organic posts strategy and content
  • Facebook Canvas ads based on tracking pixels
  • Creative collaboration with an agency to produce a 45 second drone video of campus
  • Complete set of social media assets (Twitter cards, channel headers, etc)
  • Complete set of Outlook email signatures
  • Branding assets guidelines

The Facebook video received over 500,000 organic views, and boosted monthly engagement levels by over 2000%