This short course offers simple, practical advice for getting the most out of the LinkedIn platform.
What we’ll cover:
Setting up and maintaining your LinkedIn profile
- What elements make up an effective profile
- How to promote your skills and expertise
- Best practice for giving and requesting recommendations
- Things to avoid
- How to post articles, blogs and video
Increasing reach and engagement
- How to set up an effective company page
- How to use LinkedIn messaging tools effectively
- How to use hashtags to follow areas of interest
- How to post job adverts and find the right candidate
- Using paid and sponsored content to promote your company
- Understanding LinkedIn analytics and performance data
Extending LinkedIn
- Exploring LinkedIn Sales Navigator
- Using LinkedIn Salary tools
- Implementing LinkedIn browser plugins
- An overview of LinkedIn Premium