This short course offers simple, practical advice for getting the most out of the LinkedIn platform.

What we’ll cover:

Setting up and maintaining your LinkedIn profile

  • What elements make up an effective profile
  • How to promote your skills and expertise
  • Best practice for giving and requesting recommendations
  • Things to avoid
  • How to post articles, blogs and video

Increasing reach and engagement

  • How to set up an effective company page
  • How to use LinkedIn messaging tools effectively
  • How to use hashtags to follow areas of interest
  • How to post job adverts and find the right candidate
  • Using paid and sponsored content to promote your company
  • Understanding LinkedIn analytics and performance data

Extending LinkedIn

  • Exploring LinkedIn Sales Navigator
  • Using LinkedIn Salary tools
  • Implementing LinkedIn browser plugins
  • An overview of LinkedIn Premium