Rich and I worked together in 2022 to collaborate on the go-to-market launch of a major streaming service looking to expand into new European markets. Rich developed the media strategy for launch and beyond, applying an integrated approach across key markets, modifying with localization required to resonate in-region. The strategy was rooted in a deep understanding of the category and competitor landscape, consumer media habits, and media channel availability. Rich served as the steward of budget as well to ensure investment allocation and optimization to drive towards business goals, using complex reporting and measurement approaches to ensure targets were met. On top of the wealth of experience Rich brings to his clients across creative and analytical strategy, he is an absolute pleasure to work with and I look forward to hopefully partnering with him again in the future.
Sammy Rubin, Head of Media Strategy, Wpromote